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Dutch retail market 2019

Based on our assessment of the dynamics, opportunities and threats of the Dutch retail market over 2019, we arrived at following vision of the Dutch retail market:

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Economy

The Dutch economy continued to perform well in 2019, although momentum did weaken during the course of the year. Real GDP growth amounted to 1.7% in 2019, which makes the Netherlands one of the most flourishing economies in Western Europe.

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Public policies

The most significant policy issue during 2019 in the Netherlands was related to zoning plans, which have always been highly prescriptive and determine the extent to which each sector may or may not do business in a certain area.

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Technology and innovation

Corporates are testing emerging technologies, such as drones, artificial intelligence, blockchain and the Internet of Things, to directly connect behaviour to technology.

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Occupier market

The changing consumer behaviour and demographic shifts have forced retailers to rethink their store portfolio and location strategy. As a whole, the occupier market is tilting towards consolidation.

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Investment market

Given the low interest rate environment and the yield spread offered by real estate, investors’ capital inflow into real estate markets remained strong last year.

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